The various marketing tactics and channels used to connect with your desired audience online falls under digital marketing. And these are Social Media Marketing (SMM), Search Engine Optimisation (SEO), Pay Per Click Advertising (PPC), Content Marketing, Search Engine Marketing (SEM), Influencer Marketing, Affiliate Marketing and Email Marketing.
FAQ
1. Digital Marketing Questions
Social media can help create brand awareness and humanize your brand. Thus creating a trusted community for your targeted audience. This is a major revenue generator.
The answer is YES. Every business needs a website. In today’s digital world, every business is searched on the internet as the first source of information about the products and services provided. Getting a website is the first step on your digital marketing journey.
It is the process that improves the quality and simultaneously maximizes traffic to a specific website. SEO targets unpaid traffic which is also known as organic traffic.
2. Pre-Onboarding Questions
We provide many marketing services, out of which most are six-month and twelve-month contracts. We prefer longer contracts because Digital Marketing results do not happen overnight. This gives us the time to strategize the best marketing plan for high ROI’s.
Search Engine Optimization isn’t an overnight process. It is a long term marketing tactic. With the correct SEO strategy and proper investment, you would see results within six months. Search Engine Optimization is one of the best marketing tactics to result in high ROI’s overtime.
No. Every business requires social platforms that will help them connect with their ideal audience. On reviewing and analyzing your business, we would suggest what social platform would work best for you.
Yes. Once a complete handover of the website is done, we would have access to the website enabling us to make the required or desired changes.
3. Post-Onboarding Questions (Support)
Upon contract signing, your account will be managed by a dedicated account manager. All support and queries will be managed by him/her.
Yes and no. Since you are a professional in your industry and have a better understanding of your company’s vision and products or services provided, we would require you to provide us with some content. If you’re not confident in your writing and content skills, that’s okay.
However, if you find it difficult to do so, we will arrange for some interviews and questionnaires that need to be taken by you, that will help our content creation team create some excellent site copy and engaging social content.
Yes, a separate contract would be drafted for the additional website creation. At Bridge, we prefer working in a systematic and organized way. This works in favor for both parties.
